Loading...

Blog v.3

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult.

Marketing

Contextual Targeting with Prado: Your Guide to Engaging and Connecting With Your Audience

Discover how our collaborative approach strikes the right balance between targeting your audiences and protecting user privacy with in-app ads

 Posted by
Stacey McDowall
Infographics

Navigating the Mobile In-App Marketing Landscape

See our newest infographic on the current state of mobile in-app marketing in 2024

 Posted by
Stacey McDowall
Brands

Empower Your Brand with In-App Ads: Our Top 5 Ways to Ignite Your Results

Revolutionize Your Digital Marketing Strategy for 2024 and Connect with Engaged Audiences Where It Matters Most

 Posted by
Stacey McDowall
Apps

Maximizing the Super Bowl Effect: Be a Champion with In-App Ads During One of the Biggest Events of the Year

Don’t miss out on the unique opportunity to connect with your target audiences during the Super Bowl

 Posted by
Stacey McDowall
Infographics

Navigating the Mobile Gaming Boom: 11 Mobile Gaming Stats You Need to See

Uncover the Insights and Trends Shaping the Mobile Gaming Landscape with Our Latest Infographic

 Posted by
Stacey McDowall
Marketing

Scoring Big: The Unstoppable Rise of Sports Marketing in the Digital Era

Explore the Unparalleled Power of Sports Marketing with In-App Ads from Prado

 Posted by
Stacey McDowall
News

Jump Starting 2024: Our Leadership Ventures to IAB's Annual Leadership Meeting

Join our VP and CEO at IAB's Premier Leadership Gathering—A Confluence of Insights, Innovation, and Digital Excellence.

 Posted by
Stacey McDowall
Apps

Kick-Start Your Brand's Reach: Unveiling the Top 10 Apps on Prado

Discover the Power of Precision of Top Apps – Why Brands Choose Prado for Access to High-Performing Apps.

 Posted by
Stacey McDowall
News

A Year of Achievements, Challenges, and Gratitude: Our 2023 Journey

Join Us in Reflecting on a Year Filled with Milestones, Resilience, and Community.

 Posted by
Stacey McDowall
Marketing

5 Trends Set to Redefine Mobile Gaming in 2024

Peek into the Future: A Deep Dive into the 5 Key Trends Shaping the Digitalo Advertising Landscape in 2024.

 Posted by
Stacey McDowall
Data

Mobile Gaming Trends in the U.S.

Explore the nuances of the mobile gaming landscape in the U.S., and gain key insights that redefine strategies for developers and marketers, with the latest report from Statista.

 Posted by
Stacey McDowall
Marketing

Our Top 5 Tips for Scaling Your In-App Advertising Strategies for 2024

Elevate your in-app mobile advertising game and discover a world of creative possibilities and strategic insights by partnering with us!

 Posted by
Stacey McDowall
Marketing

Power-Up Your Retail Strategy: Connecting with Mobile Gamers for Success this Holiday Shopping Season

Looking to enhance your holiday campaign performance? Mobile gamers are THE Highly engaged audience your brand needs.

 Posted by
Stacey McDowall
Marketing

Redefining Advertising Engagement: Mobile In-App Ads Outshine TV's Off-Screen Challenges

Why you and your brand should be incorporating mobile in-app ads for uninterrupted brand engagement.

 Posted by
Stacey McDowall
Infographics

Data-Driven Decisions: Optimizing Mobile In-App Ad Campaigns with Analytics

Master the art of mobile in-app ad campaign optimization with data-driven insights and analytics. See our latest infographic on how leveraging key performance indicators can revolutionize your advertising strategies for 2024.

 Posted by
Stacey McDowall
Apps

Dance Fever: Exploring the Latest TikTok Dance Trends and the Mobile Apps You Need Your Brand In

Stay in sync with the hottest TikTok Dance trends and elevate your brand with essential dance themed apps

 Posted by
Stacey McDowall
Marketing

Celebrate the Season with Prado: Your Ultimate Guide to Holiday Campaigns with Mobile In-App Ads

Strategize your festive mobile ad campaigns with Prado's Mobile In-App Ads - Your partner for memorable and Impactful Holiday Campaigns

 Posted by
Stacey McDowall
Apps

The Definitive Guide to AAA Mobile Games

In the world of mobile gaming, AAA titles define excellence, driven by substantial investments and meticulous craftsmanship. These games consistently provide exceptional experiences, catering to fans of action, storytelling, or strategy. Marketers can leverage AAA mobile games for in-app advertising to connect with a tech-savvy and receptive audience, making it an essential tool for engagement.

 Posted by
Stacey McDowall
Mobile Gaming

Demystifying Mobile App Audiences: Understanding User Behavior and Preferences

In the ever-evolving realm of mobile in-app advertising, understanding user behavior and preferences is a game-changer for brands.

 Posted by
Stacey McDowall
Mobile Gaming

The Ultimate Guide to Mobile Gaming

Take a tour into the World of Mobile Gaming, and gain a comprehensive outlook on how your brand can connect with more engaged audiences.

 Posted by
Stacey McDowall
Marketing

The Power of Mobile In-App Advertising: A Comprehensive Guide for Reaching Millennial Audiences

As one of the most highly active generations on mobile devices and apps, millennials are receptive to brands that provide authentic, value-driven, and visually captivating ad content - you don't want to miss out on this core audience segment!

 Posted by
Stacey McDowall
Programmatic

Level-Up the Potential: Why Collaborating with Prado’s Programmatic Ads is a Game-Changer!

Partner with Prado's industry-leading experts and leverage cutting-edge strategies to maximize programmatic campaigns and reach new heights of engagement and ROI.

 Posted by
Stacey McDowall
Marketing

Revolutionize Your Digital Marketing

Unleashing the power of Personalization and Segmentation with in-app advertising

 Posted by
Stacey McDowall
Marketing

The ONLY CTR Comparison Chart You Will Ever Need

The Power of High CTRs: The significance in empowering your next digital marketing strategies with Prado.

 Posted by
Stacey McDowall
Mobile Gaming

Embracing Inclusivity and Diversity in the Mobile Gaming Industry

The mobile gaming industry has a tremendous opportunity to champion diversity and inclusion globally, so let's talk about it!

 Posted by
Stacey McDowall
Infographics

Reach Your Audiences With In-App Ads: Why In-App Advertising Is Essential for Brand Strategies

Maximize your engagement, targeting, and user experiences with Prado's in-app advertising solution.

 Posted by
Stacey McDowall
Marketing

The Growth of In-App Mobile Ad Spending: Why It Matters for Digital Marketers and Brands

Learn how to stay ahead of the competition by understanding the importance of in-app mobile ad spending in your digital marketing strategy.

 Posted by
Stacey McDowall
Marketing

Advertisers Are Shifting Budgets From YouTube to Mobile Games. This Is Why.

Marketers already declared they are growing their In-game budget and here they share with Prado their experiences in our latest blog.

 Posted by
Stacey McDowall
Marketing

The Rise of Gen X in Mobile

Take a deep dive into the surging influence of Gen X in mobile gaming and discover lucrative advertising ppportunities for you and your brand.

 Posted by
Stacey McDowall
Marketing

Mobile Surveys Done Right: Best Practices and Proven Tactics

Boosting your mobile survey game: expert tips and proven strategies for maximizing in-app survey effectiveness with Prado Insight.

 Posted by
Eldad Ben Tora
Marketing

The Top 5 Mobile Trends to Watch Out For in 2023

In today's digital age, it's crucial for brands to stay on top of the latest mobile trends and technologies. With the rapid advancements in mobile devices, networks, and apps, the mobile landscape is constantly evolving and growing, presenting new opportunities.

 Posted by
Stacey McDowall
Brands

Mobile Games + Gen Z = A Winning Combo

How brands can connect with Gen Z by leveraging the popularity of mobile gaming.

 Posted by
Stacey McDowall
Marketing

Maximizing ROI with Contextual Targeting on Mobile

How working with Prado and our Contextual Targeting Engine can enhance your business impact.

 Posted by
Eldad Ben Tora
Infographics

5 Reasons Why You Should Be Using In-Game Mobile Ads

Unlocking the power of in-game mobile ads: enhancing revenue, engagement, and advertising opportunities in mobile gaming

 Posted by
Stacey McDowall
Programmatic

How to Deliver More Effective Ads with Prado Programmatic

If you are new to programmatic, launching a new ad campaign could seem like a difficult task. Working with Prado will help ensure you have the correct processes and tools in place, and you'll quickly start to unlock the power of this incredible platform.

 Posted by
Saray Mora
Apps

Top 5 Gaming Apps for Men

Get direct access to your audiences right where they are: in mobile games!

 Posted by
Stacey McDowall
Apps

The Top 5 Gaming Apps for Women

Women love playing mobile games - and Prado has the most popular apps for your brands.

 Posted by
Stacey McDowall
Marketing

Reach Users Who Are Looking to Engage

Why Playable ads should be a part of every marketing plan in 2023

 Posted by
Rich Allport
Infographics

The Top 7 Ways Prado Drives Innovation

Just how does Prado stay ahead of the rapidly evolving mobile ad-tech industry, and continue to be leaders in innovation? Check out our latest Infographic to find out.

 Posted by
Stacey McDowall
Marketing

Reach The 10 Most Downloaded Mobile Games With Prado!

Video games have overtaken all other forms of entertainment - and mobile gaming in particular shows no signs of slowing down growth!

 Posted by
Stacey McDowall
Marketing

A Beginners Guide to Monetization

As global mobile gaming revenues are estimated to reached over $152B in 2022, the need for publishers to continue to enlist the best monetization strategies for their apps is as important as ever. 

 Posted by
Stacey McDowall
Infographics

Prado and Mobile Gaming: Our latest Infographic

Take a look at our latest infographic on mobile gaming!

 Posted by
Stacey McDowall
Programmatic

Prado Programmatic Solution: Enabling Private and Open Market Ads at Scale

Prado is the leading mobile SSP, DSP and Ad Exchange. We activate high-performance programmatic campaigns across thousands of apps on our network.

 Posted by
Stacey McDowall