Despite the growing popularity of mobile games and the value of in-game advertising, many marketers are still hesitant to invest in mobile gaming ads. A recent study revealed that 48% of marketers believe mobile gaming ads do not align with their company or brand values, while 38% feel their target audience does not align with gamers. However, these notions may be based on misconceptions rather than reality.
The Reality of Mobile Gamers
Contrary to common beliefs, the demographic of mobile gamers is much more diverse than many marketers assume. Marketers in South Korea and Japan, for instance, often perceive gamers to be predominantly male and under 27 years old. However, global user studies paint a very different picture. The average mobile gamer demographic is almost evenly split between men and women.
While younger players do have a higher penetration rate, older players actually spend more time engaged in mobile games. This trend is particularly pronounced among women in Japan, who make up 55% of the country’s mobile-first gaming community.
The Importance of Targeting the Right Audience
Misconceptions about the average mobile gamer can lead to missed opportunities for brands, especially when it comes to targeting older age groups and women. Older players not only spend more time playing games but also have a higher spending potential. Moreover, women, who often hold significant household decision-making power, represent a crucial demographic for brands to reach.
How Prado Can Help
At Prado, we understand the true demographics of mobile gamers and how to effectively reach them. Our cutting-edge tech and contextual mobile advertising global network allow us to reach over a billion men and women every month. With over a decade of experience, Prado offers a unique opportunity to connect with a wide and diverse, highly engaged audience.
Here’s how we can help brands reach both men and women audiences:
- Data-Driven Targeting: We use advanced data analytics to understand the demographics and behaviors of mobile gamers. This allows us to create highly targeted advertising campaigns that resonate with both male and female audiences, across different age groups.
- Contextual Advertising: Our platform delivers contextual ads that are relevant to the content being consumed. This ensures that the ads are engaging and non-intrusive, providing a seamless experience for the user.
- Brand Safety and Compliance: Prado prioritizes brand safety and compliance with global regulations such as COPPA and GDPR. Brands can trust that their ads will be displayed in a safe and appropriate environment.
- Diverse Ad Formats: We offer a variety of ad formats, from video ads to interactive experiences, that cater to different preferences and engagement levels. This flexibility ensures that brands can effectively reach and engage with their target audience.
- Insights and Reporting: Our detailed reporting and insights provide brands with a clear understanding of their campaign performance. This transparency allows for continuous optimization and better ROI.
Conclusion
The misconceptions about mobile gamers can limit a brand’s ability to effectively reach and engage with a valuable audience. By recognizing the true diversity of mobile gamers and leveraging the expertise of Prado, brands can unlock the full potential of in-game advertising. Let’s move beyond the myths and tap into the diverse world of mobile gaming to create meaningful connections with both men and women audiences.
Reach out to Prado today to learn more about how we can help your brand succeed in the mobile gaming space.
Stacey McDowall
