What is AdTech?
AdTech stands for 'advertising technology’ and refers to using technology to buy and sell digital ads. AdTech covers a range of tools and software that can be helpful for brands and agencies to plan, strategize, and manage all digital advertising activities.
The AdTech ecosystem consists of two major entities – the advertiser (Demand-side) and the publisher(Supply-side). Advertisers want to run effective campaigns and optimize their budgets to reach the target audience, gain customer insights, and measure ROI. Publishers cater to the needs of advertisers and generate revenue through ads by displaying ads on their apps, increasing ad impressions, and bids for ad slots.
Adtech companies, like Prado, help advertisers and publishers achieve their goals in harmony by providing solutions that meet the demands of both parties.
Prado has three main types of AdTech Revenues - Direct Agency Campaigns; Programmatic Campaigns; and Performance Campaigns.
Direct Agency Campaigns
This is where a publisher bypasses auction and reserves a portion or entire ad inventory for a particular buyer or advertiser at a fixed cost per mille (CPM). Here the buyer and seller are known to each other and the ad placement is done utilizing the Prado Connect platform.
This is where a publisher bypasses auction and reserves a portion or entire ad inventory for a particular buyer or advertiser at a fixed cost per mille (CPM). Here the buyer and seller are known to each other and the ad placement is done utilizing the Kidoz Connect platform.
Programmatic Campaigns
Programmatic advertising automates the process of buying and selling digital advertising space utilizing complex technology and data, such that advertisers or agencies don’t have to ponder or debate ad size, rates, et. The Ad buying is done automatically through a variety of algorithms and data insights.
Performance Campaigns
Performance, or App Install campaigns, are user acquisition (UA) focused and include strategies that drive a large volume of downloads in a short period of time. In addition to the installs from paid methods, these campaigns also contribute to organic downloads.
With more installs, the app ranking increases in Apple and Google Play app stores (which results in the app having greater visibility). This will further lead to a desirable organic uplift that will result in increased organic traffic and downloads.
Programmatic advertising automates the process of buying and selling digital advertising space utilizing complex technology and data, such that advertisers or agencies don’t have to ponder or debate ad size, rates, et. The Ad buying is done automatically through a variety of algorithms and data insights.
What is the AdTech EcoSystem?
The process of digital media buying is similar to the traditional media value chain except AdTech has multiple components in the ecosystem to keep the management of advertising campaigns easy for demand and supply-side platforms. The key components of the AdTech supply chain are:
The process of digital media buying is similar to the traditional media value chain except AdTech has multiple components in the ecosystem to keep the management of advertising campaigns easy for demand and supply-side platforms. The key components of the AdTech supply chain are:
SDK: The driving force in safe advertising is the Software Development Kit (“SDK”) which is a computer module developed by Kidoz that the Ap developer embeds in their Ap which then enables ads to safely be served to the viewer.
Glossary of terms:
SDK: The driving force in safe advertising is the Software Development Kit (“SDK”) which is a computer module developed by Prado that the Ap developer embeds in their Ap which then enables ads to safely be served to the viewer.
Ad Types: