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Where Mobile Matters Most: 2025 Trends Brands Can’t Afford to Miss

Key insights from Sensor Tower’s 2025 State of Mobile Report, curated specifically for brands and marketers.

Data
April 24, 2025

Survive, Solve, and Play: Mobile Games to Match The Last of Us Season 2 Vibes

As HBO’s hit series returns, keep the tension and storytelling going with mobile games that echo the drama, mystery, and emotional depth of The Last of Us...all from your favorite casual game list.

Mobile Gaming
April 14, 2025

Smarter Ads, Better Results: How AI Is Transforming Creative & Campaign Optimization

From dynamic creatives to predictive analytics, AI is rewriting the rules of advertising...and Prado is leading the charge with data-driven innovation.

Tech
April 5, 2025

Beyond Gen Z: Why Millennials & Gen X Are Gaming’s Most Overlooked Power Players

Millennials and Gen X didn’t just grow up with gaming: they’re still playing, engaging, and spending. As mobile gaming dominates, brands that focus only on Gen Z risk missing a massive, high-value audience.

Mobile Gaming
March 19, 2025

Game On: Why Mobile Gaming is the Ultimate Brand Playground

With mobile at the head of the pack, brands have a golden opportunity to connect with engaged audiences anytime, anywhere. Here’s why mobile should be at the heart of your digital strategy.

Mobile Gaming
March 17, 2025

Brain Gains: How Gaming Enhances Mental Fitness & Well-Being for Adults

Gaming isn’t just entertainment: it’s a powerful tool for boosting memory, reducing stress, and improving cognitive skills. Discover how playing games can make players sharper, calmer, and more connected.

Mobile Gaming
March 10, 2025

Something Big is Coming for Your App this March…

Premium Brand Ads, Smarter Monetization, and Maximum Revenue – Monetize Smarter, Engage Longer, Earn More with Prado’s Brand-First AdTech.

SDK
February 26, 2025

Winning the Mobile Game: What Brands Can Learn from Today’s Top Mobile Hits

Discover how brands can capture attention, drive loyalty, and boost ROI in the mobile-first era.

Mobile Gaming
February 21, 2025

Measuring What Matters: How Attention Units (AU) Are Transforming Digital Advertising

Traditional viewability metrics fall short in 2025, but Attention Units (AU) revolutionize ad measurement by quantifying real engagement, optimizing media spend, and driving higher brand impact.

Marketing
February 3, 2025

🎮 Gaming vs. Social Media: Why Gen Z Prefer Immersive Play Over Endless Scrolling

Why mobile gaming is winning with Gen Z, and how brands can create lasting relationships with this key demographic.

Mobile Gaming
January 28, 2025

Navigating Brand Safety in a Shifting Ad Landscape: Why Contextual Mobile Ads Are the Future

In the wake of so much social media uncertainty, let's talk about brand safety with contextual ad solutions that foster authentic connections and protect brands.

Brands
January 24, 2025

Why Mobile Gaming is the Best Choice for Digital Ad Dollars Amid TikTok Uncertainty

Amid social media uncertainty, mobile gaming reigns as the most engaging, trusted, and effective platform for brands to connect with billions worldwide.

Marketing
January 17, 2025

2025 Digital Ad Strategies: Capturing Attention, Building Trust, and Driving Results

Future-focused strategies for brands to excel in 2025!

Marketing
January 8, 2025

Get Ready for the Future of App Monetization with the PRADO SDK

Our new Prado SDK will empower publishers with seamless integration, advanced ad formats, and real-time analytics to optimize performance and drive growth.

News
December 20, 2024

The Booming Mobile Gaming Industry: A Golden Opportunity for Brands in 2025

Discover how Prado’s mobile ad network empowers brands to engage with mobile gamers effectively in this $164 billion industry.

Mobile Gaming
December 13, 2024

Gaming Meets Pinterest Predicts: How Games on the Prado Network Align with 2025's Top Consumer Trends

Explore how mobile games on the Prado network resonate with Pinterest’s 2025 trend forecast, creating immersive experiences and unique ad opportunities for brands.

Apps
December 6, 2024

The In-Game Holiday Guide for Brands: Capturing Festive Engagement in Mobile Gaming

Learn how your brand can leverage mobile gaming during the holiday season to drive engagement, connect with audiences, and make a festive impact like never before!

Brands
November 25, 2024

Cracking the Code: Engage Diverse Audiences in Word and Puzzle Games

Discover how Prado’s innovative ad solutions enable brands to connect with Millennials, Gen X, Boomers, and Gen Z through word and puzzle games.

Mobile Gaming
November 15, 2024

Unpacking Mobile Gaming Trends: Where Your Audience Spends Their Time in 2024

Discover the latest data on daily time spent across mobile gaming genres by age group and learn how your brand can strategically place ads for maximum engagement and impact.

Apps
November 7, 2024

Maximize Black Friday Success: How Mobile Gaming Can Supercharge Your Brand's Reach

Discover why timing is essential for brands aiming to captivate audiences and drive conversions this Black Friday.

Marketing
November 1, 2024

It's Cozy-Season and that means Cozy Gaming Time

Discover how cozy games provide a calming retreat from daily stress, offering peaceful, low-pressure gameplay for a perfect mental break.

Mobile Gaming
October 20, 2024

Why In-Game Ads Are Essential for Reaching Gen Z

With the future of TikTok and Google Ads in question, marketers need to diversify. Here's why in-game ads, powered by PRADO, are the perfect solution to engage Gen Z audiences.

Reach
October 8, 2024

What Marketers Are Talking About for 2025

A week after we attended Brandweek, we are still thinking about all the incredible speakers and the exciting plans marketers have in store for 2025.

Marketing
October 4, 2024

The Power of Timing: Why Timely Black Friday Campaigns Are Essential for Success

Embrace the potential of the holiday shopping season with strategic, well-timed Black Friday campaigns that capture attention, boost sales, and build long-term customer relationships.

Marketing
September 18, 2024

The Countdown to Brandweek Is On!

Our VP of Strategy, Ryan Lexer and our Head of Brand + Marketing, Stacey McDowall, are going to be at Brandweek next week - let's connect!

Events
September 16, 2024

The Future of AAA Mobile Gaming Is Here

Apple’s iPhone 16 and AAA Gaming: What It Means for Brands Targeting Mobile Gamers

Mobile Gaming
September 10, 2024

Amplify Your Gen Z Reach: Integrating In-App Ads with Social Media Campaigns for Maximum Impact

Discover how in-app mobile advertising can complement your existing digital strategy to create deeper connections with Gen Z.

Marketing
August 28, 2024

Insights and Inspiration: A Day at the League of Originals Summit in Toronto

Our Head of Marketing shares key takeaways, including a powerful keynote from the Producer of Dragon’s Den, and actionable strategies from industry leaders for driving brand growth.

Events
August 23, 2024

PRADO Heads to Brandweek 2024!

Meet our VP of Strategy Ryan Lexer, at Brandweek this September and discover how PRADO's innovative adtech solutions can elevate your brand's impact!

Events
August 15, 2024

Key Insights From PwC's Global Entertainment & Media Outlook Report

Learn About the Power of In-App Advertising, and How Your Brand Can Drive Engagement and Growth

Data
July 26, 2024

The 2024 Ontario Honda Dealers Indy Toronto Race: Our Recap!

Experience the thrill of racing and discover how Prado bridges the gap between brands and audiences through engaging mobile racing games.

Apps
July 22, 2024

The Rise of Ad Spend in Gaming: A Booming Industry with Limitless Potential

Exploring the explosive growth of in-game advertising and its impact on the global entertainment and media landscape.

News
July 17, 2024

Programmatic Advertising: A Look at Prado’s Solution-Oriented Approach for Brands and Advertisers

Prado’s programmatic Solution Empowers Brands and Advertisers to Navigate the Complexities of Programmatic Advertising with Confidence and Success.

Programmatic
July 16, 2024

Power-Up Your Gaming Strategy for 2024 with Prado's In-Game Advertising Solutions

Discover how Prado's innovative in-game ad strategies can help your brand stand out and thrive in the dynamic world of mobile gaming!

Infographics
July 16, 2024

Possible 2024: The Prado Wrap-Up

Ryan Lexer (Prado's VP of Strategy) on his key takeaways and reflections from our debut at Possible 2024, where industry leaders converge to shape the future of advertising and marketing.

Events
July 16, 2024

Kidults Propel Explosive Growth in Global Toy Markets, Capturing 28.5% of Sales!

The Growing Influence of Teen and Adult - aka 'Kidult' - Toy Buyers All Over the World

Data
July 16, 2024

June’s Top Grossing Mobile Games

Discover how the latest trends in mobile gaming revenue underscore the power of mobile gaming and learn how Prado leads the way in reaching these highly engaged audiences.

Apps
July 16, 2024

Get Into the Game: Our Top 5 Card and Casino Apps for Brand Engagement

How Brands Can Connect with Mobile Gamers In-Game on the Prado Network

Apps
July 16, 2024

Game On: The Rising Influence of Mobile Gaming on Brand Engagement

How Mobile Gaming Is Reshaping Brand Advertising Strategies for Adult Audiences

Brands
July 16, 2024

Fashion Forward Marketing: Seamlessly Integrating Mobile In-Game Ads

Discover the Power of Multi-Channel Engagement: How Fashion Brands Can Seamlessly Blend Mobile Gaming into Their Digital Marketing Mix

Marketing
July 16, 2024

Casual Gaming Craze: Engaging Players Anytime, Anywhere

Explore the appeal of casual gaming, and how they help brands connect with a wide audience on the go.

Mobile Gaming
July 16, 2024

Celebrating Pride Month: Embracing Diversity in Mobile Games and Connecting with LGBTQAI+ Audiences

Discover how brands can celebrate Pride Month by embracing diversity in mobile gaming and connecting with LGBTQAI+ audiences through inclusive and meaningful in-app advertising strategies.

Mobile Gaming
July 16, 2024

Breaking the Myths: Reaching Diverse Audiences in Mobile Gaming

Uncover the true demographics of mobile gamers and learn how Prado helps brands connect with both men and women through effective in-game advertising strategies.

Brands
July 16, 2024

Capturing the Olympic Audience: How In-App Ads Can Reach Engaged Viewers

Discover how advertising in popular sports apps during the Olympics can help brands connect with highly engaged and passionate audiences.

Apps
July 16, 2024

June’s Top Grossing Mobile Games

Discover how the latest trends in mobile gaming revenue underscore the power of mobile gaming and learn how Prado leads the way in reaching these highly engaged audiences.

Mobile Gaming
July 3, 2024

Breaking the Myths: Reaching Diverse Audiences in Mobile Gaming

Uncover the true demographics of mobile gamers and learn how Prado helps brands connect with both men and women through effective in-game advertising strategies.

Brands
May 27, 2024

We are heading to the Possible Conference this April

Don't miss out on the future of digital advertising – connect with us at Possible Conference 2024 and be part of the innovation journey!

Events
April 11, 2024

Redefining Advertising Engagement: Mobile In-App Ads Outshine TV's Off-Screen Challenges

Why you and your brand should be incorporating mobile in-app ads for uninterrupted brand engagement.

Marketing
April 4, 2024

Scoring Big: The Unstoppable Rise of Sports Marketing in the Digital Era

Explore the Unparalleled Power of Sports Marketing with In-App Ads from Prado

Marketing
April 4, 2024

Navigating the Mobile In-App Marketing Landscape

See our newest infographic on the current state of mobile in-app marketing in 2024

Infographics
April 4, 2024

Navigating the Mobile Gaming Boom: 11 Mobile Gaming Stats You Need to See

Uncover the Insights and Trends Shaping the Mobile Gaming Landscape with Our Latest Infographic

Infographics
April 4, 2024

Our Top 5 Tips for Scaling Your In-App Advertising Strategies for 2024

Elevate your in-app mobile advertising game and discover a world of creative possibilities and strategic insights by partnering with us!

Marketing
April 4, 2024

Mobile Gaming Trends in the U.S.

Explore the nuances of the mobile gaming landscape in the U.S., and gain key insights that redefine strategies for developers and marketers, with the latest report from Statista.

Data
April 4, 2024

Maximizing the Super Bowl Effect: Be a Champion with In-App Ads During One of the Biggest Events of the Year

Don’t miss out on the unique opportunity to connect with your target audiences during the Super Bowl

Apps
April 4, 2024

Power-Up Your Retail Strategy: Connecting with Mobile Gamers for Success this Holiday Shopping Season

Looking to enhance your holiday campaign performance? Mobile gamers are THE Highly engaged audience your brand needs.

Marketing
April 4, 2024

Kick-Start Your Brand's Reach: Unveiling the Top 10 Apps on Prado

Discover the Power of Precision of Top Apps – Why Brands Choose Prado for Access to High-Performing Apps.

Apps
April 4, 2024

Jump Starting 2024: Our Leadership Ventures to IAB's Annual Leadership Meeting

Join our VP and CEO at IAB's Premier Leadership Gathering—A Confluence of Insights, Innovation, and Digital Excellence.

News
April 4, 2024

Empower Your Brand with In-App Ads: Our Top 5 Ways to Ignite Your Results

Revolutionize Your Digital Marketing Strategy for 2024 and Connect with Engaged Audiences Where It Matters Most

Brands
April 4, 2024

Data-Driven Decisions: Optimizing Mobile In-App Ad Campaigns with Analytics

Master the art of mobile in-app ad campaign optimization with data-driven insights and analytics. See our latest infographic on how leveraging key performance indicators can revolutionize your advertising strategies for 2024.

Infographics
April 4, 2024

Contextual Targeting with Prado: Your Guide to Engaging and Connecting With Your Audience

Discover how our collaborative approach strikes the right balance between targeting your audiences and protecting user privacy with in-app ads

Marketing
April 4, 2024

5 Trends Set to Redefine Mobile Gaming in 2024

Peek into the Future: A Deep Dive into the 5 Key Trends Shaping the Digitalo Advertising Landscape in 2024.

Marketing
April 4, 2024

A Year of Achievements, Challenges, and Gratitude: Our 2023 Journey

Join Us in Reflecting on a Year Filled with Milestones, Resilience, and Community.

News
April 4, 2024

The Definitive Guide to AAA Mobile Games

In the world of mobile gaming, AAA titles define excellence, driven by substantial investments and meticulous craftsmanship. These games consistently provide exceptional experiences, catering to fans of action, storytelling, or strategy. Marketers can leverage AAA mobile games for in-app advertising to connect with a tech-savvy and receptive audience, making it an essential tool for engagement.

Apps
October 7, 2023

Dance Fever: Exploring the Latest TikTok Dance Trends and the Mobile Apps You Need Your Brand In

Stay in sync with the hottest TikTok Dance trends and elevate your brand with essential dance themed apps

Apps
October 7, 2023

Celebrate the Season with Prado: Your Ultimate Guide to Holiday Campaigns with Mobile In-App Ads

Strategize your festive mobile ad campaigns with Prado's Mobile In-App Ads - Your partner for memorable and Impactful Holiday Campaigns

Marketing
October 7, 2023

Top 5 Gaming Apps for Men

Get direct access to your audiences right where they are: in mobile games!

Apps
September 11, 2023

The Ultimate Guide to Mobile Gaming

Take a tour into the World of Mobile Gaming, and gain a comprehensive outlook on how your brand can connect with more engaged audiences.

Mobile Gaming
September 11, 2023

The Top 5 Gaming Apps for Women

Women love playing mobile games - and Prado has the most popular apps for your brands.

Apps
September 11, 2023

The Rise of Gen X in Mobile

Take a deep dive into the surging influence of Gen X in mobile gaming and discover lucrative advertising ppportunities for you and your brand.

Marketing
September 11, 2023

The Top 7 Ways Prado Drives Innovation

Just how does Prado stay ahead of the rapidly evolving mobile ad-tech industry, and continue to be leaders in innovation? Check out our latest Infographic to find out.

Infographics
September 11, 2023

The Top 5 Mobile Trends to Watch Out For in 2023

In today's digital age, it's crucial for brands to stay on top of the latest mobile trends and technologies. With the rapid advancements in mobile devices, networks, and apps, the mobile landscape is constantly evolving and growing, presenting new opportunities.

Marketing
September 11, 2023

The Power of Mobile In-App Advertising: A Comprehensive Guide for Reaching Millennial Audiences

As one of the most highly active generations on mobile devices and apps, millennials are receptive to brands that provide authentic, value-driven, and visually captivating ad content - you don't want to miss out on this core audience segment!

Marketing
September 11, 2023

The Growth of In-App Mobile Ad Spending: Why It Matters for Digital Marketers and Brands

Learn how to stay ahead of the competition by understanding the importance of in-app mobile ad spending in your digital marketing strategy.

Marketing
September 11, 2023

The ONLY CTR Comparison Chart You Will Ever Need

The Power of High CTRs: The significance in empowering your next digital marketing strategies with Prado.

Marketing
September 11, 2023

Revolutionize Your Digital Marketing

Unleashing the power of Personalization and Segmentation with in-app advertising

Marketing
September 11, 2023

Reach Users Who Are Looking to Engage

Why Playable ads should be a part of every marketing plan in 2023

Marketing
September 11, 2023

Reach Your Audiences With In-App Ads: Why In-App Advertising Is Essential for Brand Strategies

Maximize your engagement, targeting, and user experiences with Prado's in-app advertising solution.

Infographics
September 11, 2023

Prado Programmatic Solution: Enabling Private and Open Market Ads at Scale

Prado is the leading mobile SSP, DSP and Ad Exchange. We activate high-performance programmatic campaigns across thousands of apps on our network.

Programmatic
September 11, 2023

Reach The 10 Most Downloaded Mobile Games With Prado!

Video games have overtaken all other forms of entertainment - and mobile gaming in particular shows no signs of slowing down growth!

Marketing
September 11, 2023

Prado and Mobile Gaming: Our latest Infographic

Take a look at our latest infographic on mobile gaming!

Infographics
September 11, 2023

Mobile Surveys Done Right: Best Practices and Proven Tactics

Boosting your mobile survey game: expert tips and proven strategies for maximizing in-app survey effectiveness with Prado Insight.

Marketing
September 11, 2023

Mobile Games + Gen Z = A Winning Combo

How brands can connect with Gen Z by leveraging the popularity of mobile gaming.

Brands
September 11, 2023

Maximizing ROI with Contextual Targeting on Mobile

How working with Prado and our Contextual Targeting Engine can enhance your business impact.

Marketing
September 11, 2023

Level-Up the Potential: Why Collaborating with Prado’s Programmatic Ads is a Game-Changer!

Partner with Prado's industry-leading experts and leverage cutting-edge strategies to maximize programmatic campaigns and reach new heights of engagement and ROI.

Programmatic
September 11, 2023

How to Deliver More Effective Ads with Prado Programmatic

If you are new to programmatic, launching a new ad campaign could seem like a difficult task. Working with Prado will help ensure you have the correct processes and tools in place, and you'll quickly start to unlock the power of this incredible platform.

Programmatic
September 11, 2023

Embracing Inclusivity and Diversity in the Mobile Gaming Industry

The mobile gaming industry has a tremendous opportunity to champion diversity and inclusion globally, so let's talk about it!

Mobile Gaming
September 11, 2023

Demystifying Mobile App Audiences: Understanding User Behavior and Preferences

In the ever-evolving realm of mobile in-app advertising, understanding user behavior and preferences is a game-changer for brands.

Mobile Gaming
September 11, 2023

Advertisers Are Shifting Budgets From YouTube to Mobile Games. This Is Why.

Marketers already declared they are growing their In-game budget and here they share with Prado their experiences in our latest blog.

Marketing
September 11, 2023

5 Reasons Why You Should Be Using In-Game Mobile Ads

Unlocking the power of in-game mobile ads: enhancing revenue, engagement, and advertising opportunities in mobile gaming

Infographics
September 11, 2023

A Beginners Guide to Monetization

As global mobile gaming revenues are estimated to reached over $152B in 2022, the need for publishers to continue to enlist the best monetization strategies for their apps is as important as ever.

Marketing
September 11, 2023

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