Blog

From Our Blog

The Growth of In-App Mobile Ad Spending: Why It Matters for Digital Marketers and Brands

Learn how to stay ahead of the competition by understanding the importance of in-app mobile ad spending in your digital marketing strategy.

Posted by

Stacey McDowall

Marketing

The Rise of Gen X in Mobile

Take a deep dive into the surging influence of Gen X in mobile gaming and discover lucrative advertising ppportunities for you and your brand.

Posted by

Stacey McDowall

Marketing

Mobile Surveys Done Right: Best Practices and Proven Tactics

Boosting your mobile survey game: expert tips and proven strategies for maximizing in-app survey effectiveness with Prado Insight.

Posted by

Eldad Ben Tora

Marketing

The Top 5 Mobile Trends to Watch Out For in 2023

In today's digital age, it's crucial for brands to stay on top of the latest mobile trends and technologies. With the rapid advancements in mobile devices, networks, and apps, the mobile landscape is constantly evolving and growing, presenting new opportunities.

Posted by

Stacey McDowall

Marketing

Advertisers Are Shifting Budgets From YouTube to Mobile Games. This Is Why.

Marketers already declared they are growing their In-game budget and here they share with Prado their experiences in our latest blog.

Posted by

Stacey McDowall

Brands

Mobile Games + Gen Z = A Winning Combo

How brands can connect with Gen Z by leveraging the popularity of mobile gaming.

Posted by

Stacey McDowall

Marketing

Maximizing ROI with Contextual Targeting on Mobile

How working with Prado and our Contextual Targeting Engine can enhance your business impact.

Posted by

Eldad Ben Tora

Infographics

5 Reasons Why You Should Be Using In-Game Mobile Ads

Unlocking the power of in-game mobile ads: enhancing revenue, engagement, and advertising opportunities in mobile gaming

Posted by

Stacey McDowall

Programmatic

How to Deliver More Effective Ads with Prado Programmatic

If you are new to programmatic, launching a new ad campaign could seem like a difficult task. Working with Prado will help ensure you have the correct processes and tools in place, and you'll quickly start to unlock the power of this incredible platform.

Posted by

Saray Mora

Apps

Top 5 Gaming Apps for Men

Get direct access to your audiences right where they are: in mobile games!

Posted by

Stacey McDowall

Apps

The Top 5 Gaming Apps for Women

Women love playing mobile games - and Prado has the most popular apps for your brands.

Posted by

Stacey McDowall

Marketing

Reach Users Who Are Looking to Engage

Why Playable ads should be a part of every marketing plan in 2023

Posted by

Rich Allport

Infographics

The Top 7 Ways Prado Drives Innovation

Just how does Prado stay ahead of the rapidly evolving mobile ad-tech industry, and continue to be leaders in innovation? Check out our latest Infographic to find out.

Posted by

Stacey McDowall

Marketing

Reach The 10 Most Downloaded Mobile Games With Prado!

Video games have overtaken all other forms of entertainment - and mobile gaming in particular shows no signs of slowing down growth!

Posted by

Stacey McDowall

Programmatic

Prado Programmatic Solution: Enabling Private and Open Market Ads at Scale

Prado is the leading mobile SSP, DSP and Ad Exchange. We activate high-performance programmatic campaigns across thousands of apps on our network.

Posted by

Stacey McDowall

Marketing

A Beginners Guide to Monetization

As global mobile gaming revenues are estimated to reached over $152B in 2022, the need for publishers to continue to enlist the best monetization strategies for their apps is as important as ever.

Posted by

Stacey McDowall

Infographics