Play to Win: How Playable Ads Supercharge Brand Engagement

If banner ads are billboards, playable ads are brand experiences.

In an increasingly cluttered digital environment, traditional display and video ads often fade into the background. But playable ads - interactive mini-games that let users engage with a brand or product - demand attention. And that attention pays off.

The Engagement Advantage

Playable ads aren’t just more fun... they’re more effective. According to a study by eMarketer:

• Playable ads deliver 3x higher engagement than static formats
• Users spend an average of 15–45 seconds actively interacting with the ad
• 26% of users say they’re more likely to remember a brand after engaging with a playable

Unlike passive video or banners, playables let users experience a product before clicking, which can drive both brand recall and purchase intent.

Why Brands Are Investing in Playables

Global advertisers like Burger King, Disney, and McDonald’s are increasingly leveraging playables in mobile campaigns (yes, we've seen it firsthand at Prado). Why? Because:

• Awareness becomes participation: Users don’t just see a product: they try it. And can do so over and over and over again.
• Non-intrusive, opt-in format: Playables invite interaction without interrupting gameplay. We schedule all our media at natural breaks in gameplay - helping ensure a seamless experience.
• Contextual placement: When embedded in relevant gaming environments, they feel natural, not forced. This is KEY.

Results That Speak for Themselves

Here’s what playables can achieve compared to traditional ad formats:

What Makes Prado’s Playables Different?

At Prado, we don’t just enable playable ads: we help brands create and build them from the ground up. Our in-house creative teams come from decades long expereincfes at some of the worlds biggest gaming companies. We work directly with brands and advertisers to craft interactive experiences that fit naturally within apps and games.

• Built with privacy-first contextual technology
• Optimized for maximum engagement across all devices
• Delivered via our advanced SDK or through programmatic access

Great for Brands. Great for Publishers.

Publishers love playables because they’re not just better for engagement: they often come with premium CPMs and repeat demand from high-value advertisers. Brands love playables because they turn passive impressions into active experiences, boosting engagement, brand recall, and purchase intent in a way static ads simply can’t. And when the user experience is seamless, everyone wins.

TL;DR: Interactive Ads Are the Future.  

Playable ads are more than a trend: they're a performance engine for modern brand campaigns. They capture attention, boost awareness, and drive action, all while keeping your app experience enjoyable and compliant.

Let's create something special together! Chat with our Playables team!