How Gen X Games: Daily Habits of a High-Value Mobile Audience

Gen X may not be the loudest generation in gaming, but their daily habits tell a powerful story. From morning commutes to late-night wind downs, Gen X gamers are showing up consistently across mobile platforms: especially during break times and evenings.

Nearly half play during lunch, and 1 in 5 unwind with games before bed.

With 72% choosing mobile over other devices and a strong preference for rewarded and skippable ad formats, Gen X is a high-value audience that fits gaming into their routines seamlessly. For publishers and advertisers, understanding these rhythms isn’t just helpful: it’s essential for driving meaningful engagement.

In our latest infographic, we break down the gaming habits of this important demographic, so you and your brand can show up at the right moments, with the right message, in the games Gen X plays every day.