The Future of Advertising is in Your Hands - Literally

If there’s one takeaway from Adweek’s latest piece, it’s this: advertising is shifting away from passive consumption and toward active participation, and mobile is leading the charge. Consumers no longer want to just be sold to. They want to engage, explore, and experience. In other words, they want to interact. And that’s exactly what mobile gaming delivers.

Why Mobile Gaming Checks Every Box

At Prado, we’ve seen firsthand how brands can tap into mobile games as high-impact, high-attention environments that meet today’s media expectations:

• Interactivity: Playable and rewarded ad formats drive up to 3x more engagement than static banners.
  (Source: Liftoff Mobile Ad Performance Report)
  
  
• Relevance: Contextual targeting, not cookies, drives 43% higher engagement when ads match the app’s theme.
  (Source: GumGum + SPARK Neuro)
  
  
• Respect: Privacy-first design matters - 70% of consumers say they’re more likely to engage with ads that don’t rely on personal data.
  (Source: eMarketer)
  

In-game ads aren’t just another channel, they are a behavioral shift. It's where attention lives, and where brand impact is earned, not forced.

From Static to Story-Driven

As Adweek points out, the most successful ads today are those that feel like part of the experience, not an interruption. At Prado, we help brands deliver creative that:

• Feels native to gameplay
  
• Sparks curiosity through interaction
  
• Leaves a lasting emotional brand impression
  
  

Whether it’s a CPG campaign offering rewards for brand engagement or a new show launching with interactive preview ads, the future is hands-on, immersive, and opt-in.

Let’s Build What’s Next

• Mobile game users now outnumber social media users globally by over 200 million. (Source: Data.ai,)
  
• 93% of media buyers plan to include in-game ads in their strategy by 2025. (Source: Wikipedia)‍

The static display era is fading fast. If your campaign plan still leans on passive formats, it’s time to ask: Are we showing up where attention lives?

Because that attention is in mobile games, and that future is already here.

Explore how Prado brings your brand into the moment, and let’s get your brand in the hands of your audiences.