Programmatic advertising is the future of digital marketing: in 2022 alone, over 90% of all digital display ad dollars transacted programmatically. The YoY growth in digital ad spend globally isn’t a surprise to industry insiders, and likely exceeded the expectations of most, yet highlights the need to ensure your campaigns are part of this important mix. Prado provides an excellent platform to launch programmatic campaigns that deliver results, with the ability to target specific contexts for teens and adults and achieve your key performance indicators (KPIs).  Prado owns the platform for marketers and advertisers who want to reach their target audience with precision.

If you've never used programmatic advertising before, it can be rather technical and confusing. Keep in mind that there are many benefits to incorporating programmatic into your marketing mix.  Programmatic advertising automates the ad buying and selling process, which saves time and resources for both advertisers and publishers. This efficiency enables advertisers to reach their target audience more quickly and with greater precision. Prado's programmatic advertising uses sophisticated algorithms to target specific audience segments based on factors such as demographics, interests, behaviors, and location. This targeting helps advertisers like you to reach the right people with the right message, leading to higher conversion rates and return on investment. We also provide advertisers with transparency into the performance of their campaigns, including real-time data on impressions, clicks, and conversions. This visibility allows advertisers to optimize their campaigns in real-time and make data-driven decisions.

To ensure your programmatic campaign with Prado is a success, here are 5 of the best practices to keep in mind:

  1. Communicate your targeting and KPIs in advance: Before launching your campaign, make sure to communicate your targeting and KPIs to Prado. This will help us understand your objectives and tailor their platform to deliver results that meet your goals.
  2. Share the goals of your campaign with Prado: It is important to have clear, concise goals for your campaign. Share these goals with us, and we will be able to provide you with the best recommendations on how to reach your target audience.
  3. Decide the type of deal you want to run: Prado offers two types of deals – PMP (private market place) and PG (programmatic guaranteed). Choose the type of deal that is best suited to your campaign goals and budget.
  4. Check if the creatives are appropriate for the targeting and campaign: The success of your campaign depends on the creatives you use. Ensure that the creatives are appropriate for the targeting and campaign, and that they accurately reflect your brand and messaging.
  5. Choose the type of apps you would like to campaign to be in: Prado has a wide range of apps to choose from. Decide which type of apps you would like your campaign to be in, based on your target audience and goals.

Programmatic advertising is a highly effective way to reach your target audience, and Prado provides a platform that makes it easy to launch programmatic campaigns that deliver results.  Our cost effective solution allows advertisers to bid on ad inventory in real-time, which can lead to cost savings compared to traditional ad buying methods. Advertisers can also set their own budgets and bid strategies, enabling them to control costs and maximize ROI. Furthermore, Prado's programmatic solution means you can scale quickly and efficiently, allowing you to reach large audiences across multiple platforms and devices. This scalability makes programmatic advertising a powerful tool for brands just like yours, looking to grow your customer base and increase market share.

the top 5 ways to ensure programmatic success with prado

Are you reaching the right audiences? Want to learn more about how Prado can help you start running successful Programmatic Ad campaigns? Reach out to me today and let’s refine your strategies together.