Brands want a greater understanding of their audiences and audiences want engaging, non-disruptive content. It is with that in mind that Prado developed Insight - our bespoke survey tool. Prado Insight has been embraced by numerous leading brands who conduced engaging surveys within mobile apps in just a matter of days. Using Prado's vast mobile network, brands can target their preferred audience and either answer relevant questions or create quiz-like experiences as mobile ads.
In this article we share some best practices on how to optimize any mobile survey, for you and your brand.
1. Keep it short and sweet!
Mobile users have a shorter attention span than desktop users, so it's important to keep your survey short and friendly with a personal and conversational tone. Limit questions to the most important ones (preferably no more than 5) and avoid long questions or answers. Your audience is likely diverse and some language may not be accessible to all - so text should be simple and concise (see point 3 below) . Mind that you may lose 5%- 25% in EVERY question (depending on how complex the question is), so any unnecessary question should be left out. The rule is, if you do not gain critical information from the answer, do not ask the question 😊
Optimization Tip #1:
When we removed the opening screen inviting users to start the survey and just started immediately with question #1, the conversion increased by 500%!
Optimization Tip #2: Mobile users are more responsive on weekends, so make sure to launch your survey spread on as many weekends as possible.
2. Use responsive design
Make sure your survey is optimized for mobile devices by using a responsive design and will adapt to the screen size of the user's device. With so many devices and sizes, it is essential to create and ensure a smooth and functional experience across all mobile device types. Using an accessible technology, like Prado Insight, will ensure a polished and professional end result.
Optimization Tip #3:
You can ask us to customize the look and feel of the whole survey to follow your exact brand identity (font, color palette, and background). This will improve completion rate by the audience who may be already familiar with the brand, and ensure the highest standards in design.
3. Use clear language
Avoid using complex language or technical jargon in your survey questions. Use simple and easy-to-understand language to ensure that your audiences of all ages and abilities can easily comprehend your questions.
4. Use visual aids
Visual aids such as images, videos, and diagrams can help to make your survey more engaging, interesting, and easier to grasp. Use visuals sparingly and strategically to enhance your questions and make them more aesthetically appealing. But remember, too many visuals can be overwhelming and distract from the questions, so no more than one big image or few small ones per question.
Visuals make surveys friendlier and reduce error rate.
Some extra do and don'ts:
- Randomize the order of answers to eliminate response bias
- Avoid open-ended questions
- Use a tiny logo or no logo at all and hide progress bars (then can be disruptive when competing for user attention on a small screen)
- QA and Test your survey on the smallest screen to ensure responsiveness
Ready to unlock valuable insights and connect with your audience on a deeper level? With Kidoz's powerful survey tool, Kidoz Insight, we can help you gain real-time feedback and shape your brand's future with the opinions of those who matter most: your customers. Reach out to our team today to Get Started.