Not everyone wants to commit hours of their day to playing games on their phones. That's why casual games exist! These games have proven to be wildly successful, perfect for being played on the go and at your own pace — as laid back or competitive as you want. Anytime. Anywhere.

Casual games are accessible to a wide audience, providing entertainment without the need for significant time investment. Whether you're waiting for an appointment, on a break at work, or simply unwinding at home, casual games offer the perfect escape.

The Appeal of Casual Games

1. Accessibility and Ease of Play: Casual games are designed for simplicity. They typically feature intuitive controls and easy-to-understand mechanics, making them accessible to players of all ages and skill levels. This simplicity doesn’t detract from their fun, as they often offer a surprising depth of gameplay.

2. Free to Play: Most casual games are free, with in-app purchases and ads as their primary monetization methods. This model allows players to enjoy the game without any initial cost, only spending money if they choose to enhance their experience. Some premium games may charge a small fee or subscription, but the enjoyment they provide makes them well worth the price.

3. Play at Your Own Pace: One of the standout features of casual games is the ability to play at your own pace. Whether you have a few minutes or a few hours, you can dive into a game and make progress. This flexibility is perfect for those with busy schedules or those who prefer a more relaxed gaming experience. Look around - we bet someone is playing a mobile game at the doctors office or airport lounge or just waiting for the bus!

Our Favorite Casual Games

We've curated a list of some of our favorite casual games, blending classic gameplay with top of the charts releases. These games are perfect to keep on your phone for a little gaming break during your day (or night!).

1. Candy Crush: A timeless classic, Candy Crush is a match-three puzzle game that has captivated millions. With its colorful graphics and challenging levels, it provides endless hours of entertainment.

2. Subway Surfers: An endless runner game, Subway Surfers challenges players to navigate through train tracks, avoiding obstacles and collecting coins. Its fast-paced gameplay and vibrant visuals keep players coming back for more.

3. Crossy Road: This charming arcade game puts a fun twist on the classic "endless hopper" genre. Players guide a character across roads, rivers, and other obstacles, aiming to go as far as possible without getting hit.

4. Ludo King: A modern take on the classic board game, Ludo King brings the fun of Ludo to your mobile device. Play against friends or the AI, enjoying a game that’s easy to learn but hard to put down.

5. Temple Run: Another iconic endless runner, Temple Run lets players sprint through ancient temples, dodging obstacles and collecting coins. Its thrilling pace and engaging gameplay make it a perennial favorite.

Casual games are more than just a way to pass the time; they’re a booming segment of the mobile gaming industry that brings joy to millions of people daily. For brands looking to connect with this dynamic audience, casual games offer something for everyone. So, why not take a break and enjoy some casual gaming today? And get in touch with our team to set up your next campaign in causal gaming.