In-game mobile ads are an important component of the mobile gaming ecosystem, providing a way for publishers to generate revenue, offering a more engaging experience for players, and allowing advertisers to reach their desired audience effectively.
It is now estimated that there are around 3 billion people worldwide who play mobile games. This number is expected to grow in the coming years as smartphones continue to be more affordable and accessible to people all around the world. The popularity of mobile games has surged in recent years, thanks to the widespread availability of mobile devices and the ever increasing quality of mobile games. With millions of people playing mobile games each and every day, it's no wonder that in-game mobile ads have become an important component of the mobile gaming industry.
See Prado's latest infographic on the 5 Reasons Why You Should Be Using In-Game Mobile Ads
Stacey McDowall
