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Tech

Marketing

Scoring Big: The Unstoppable Rise of Sports Marketing in the Digital Era

Explore the Unparalleled Power of Sports Marketing with In-App Ads from Prado

Posted on 
Jan 24, 2024
  by
Stacey McDowall
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News

Jump Starting 2024: Our Leadership Ventures to IAB's Annual Leadership Meeting

Join our VP and CEO at IAB's Premier Leadership Gathering—A Confluence of Insights, Innovation, and Digital Excellence.

Posted on 
Jan 18, 2024
  by
Stacey McDowall
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News

A Year of Achievements, Challenges, and Gratitude: Our 2023 Journey

Join Us in Reflecting on a Year Filled with Milestones, Resilience, and Community.

Posted on 
Dec 22, 2023
  by
Stacey McDowall
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Marketing

Redefining Advertising Engagement: Mobile In-App Ads Outshine TV's Off-Screen Challenges

Why you and your brand should be incorporating mobile in-app ads for uninterrupted brand engagement.

Posted on 
Oct 25, 2023
  by
Stacey McDowall
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Marketing

Revolutionize Your Digital Marketing

Unleashing the power of Personalization and Segmentation with in-app advertising

Posted on 
Jul 14, 2023
  by
Stacey McDowall
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Marketing

A Beginners Guide to Monetization

As global mobile gaming revenues are estimated to reached over $152B in 2022, the need for publishers to continue to enlist the best monetization strategies for their apps is as important as ever. 

Posted on 
Jan 3, 2023
  by
Stacey McDowall
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Programmatic

Prado Programmatic Solution: Enabling Private and Open Market Ads at Scale

Prado is the leading mobile SSP, DSP and Ad Exchange. We activate high-performance programmatic campaigns across thousands of apps on our network.

Posted on 
Dec 16, 2022
  by
Stacey McDowall
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