DMEXCO 2025: Connecting the Dots Between Tech, Trust, and Teamwork

Last week, the Prado team returned from Cologne, Germany, after an incredible experience at DMEXCO 2025. It was a whirlwind of back-to-back meetings, spontaneous catch-ups, and the electrifying buzz that only happens when the entire digital marketing ecosystem gathers in one place. More than just an event, DMEXCO was a powerful reminder of what makes our industry thrive: a commitment to smarter collaboration and scalable growth.

Conversations That Defined the Future

The most striking part of our time there was the sheer variety of our discussions. One moment, we were exploring  new demand growth in emerging markets; the next, we were diving deep into how to strengthen long-standing partnerships and test fresh, cutting-edge technology. For Prado, a key highlight was the reinforcement of a trend we've long championed: the massive, untapped potential for brands within the mobile gaming industry. Our conversations made it clear that gaming is no longer a niche, but a core pillar of modern digital advertising.

Key Takeaways from the Floor

Three major themes consistently emerged from our meetings and conversations:

• Premium inventory is paramount. In a crowded digital landscape, quality and brand safety, especially within the vast mobile app and gaming ecosystem, are more important than ever for creating impactful connections.
• Global expansion is accelerating. Emerging regions are now a central focus for brands looking to scale, highlighting the need for strategic, localized solutions within global mobile communities.
• In-person partnerships are irreplaceable. While our platforms power global connections, DMEXCO proved once again that the strongest partnerships are built and nurtured face to face.

A Stronger Team, A Clearer Path

Beyond the business agenda, it was invaluable to spend time together as a team, sharing ideas, aligning on priorities, and simply enjoying the energy of being in the same place. These moments of connection are just as critical as the insights gained on the show floor.

As we head into the months ahead, we are filled with excitement and renewed purpose. The conversations in Cologne reinforced the incredible momentum around the Prado platform and our unique position in the mobile advertising space. DMEXCO made one thing abundantly clear: platforms may power programmatic, but it is the people who fuel it. And that’s exactly where Prado thrives: at the intersection of technology, trusted relationships, and true teamwork.